Real estate always goes in cycles. If you ask anyone who has been involved in buying, selling, investing or any other aspect of real estate for ten years or more, they will tell you that it is all related to cycles. There is a scientific way to look at these cycles, but they are sometimes affected by politics, the economy, or natural disasters.
If you are a realtor or real estate agent, you can use these cycles to predict what the market will do next. For example, when prices go down and the number of transactions that close declines, watch and see what happens next. Inventory will begin to rise dramatically as people rush to sell homes that are no longer valued at what they paid for them ever six months earlier. These people are in panic mode and usually cannot be dealt with in a rational manner. They need time to figure out how they are going to deal with their own situation.
Other people are more calm and level-headed. They know that the real estate values will go again within a few years and are happy to just wait it out. If they do not need to sell their home they are content to stay put and observe what is going on around them.
The people you want to reach out to are those who are stuck somewhere in the middle. These people must sell their home due to illness, job transfer, or other circumstance, and will know that they must offer their property at a reasonable price. Buyers during this time need to be ready to make a good faith offer and not negotiate too much. If they can accept the fact that the property they buy will probably go down in value before it goes back up again, they will be satisfied to complete the transaction.
Marketing to these people can be difficult, but when you learn how to do it correctly you will have more listings and sales than you can handle. Find out more about getting new prospects and clients for your real estate business at http://www.NewMilenniumMarketingforRealEstateProfessionals.com
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