Real Estate Marketing - Free Marketing

The main purpose of Real Estate Marketing whether by using mail-outs, thank you cards, or birthday cards is to sell more homes. Many Realtors are searching and searching for a Golden Goose of Real Estate Marketing. What they have failed to see is if they would turn around and show appreciation to their past customers they would find their customers are the Golden Goose they have been searching for. The key is to learn how to feed the goose to get golden eggs.

Most home buyers after the first year can not even remember if their Realtor was a male or female much less remember their name. This is going to make it extremely difficult for them to refer you business. Most Real Estate Marketing tools don't allow you to stay in front of your clients on a personal level. It would be fair to say that 98% of mail is junk, bills, or self-promoting blast mail outs. When a client receives a personal handwritten card it stands out like a thousand dollar bill. Consistent personal cards will guarantee you to be on the top of your customers mind which will lead to referrals and those lead to sales.

One might say "this all sounds good to stay in front of your customers on a personal level but I have 400 or 500 or even a 1000 past clients and I can't write a card every 45 days to stay in front of them."

There are many online card company which prints, stuffs, and mails your cards with your Signature with a real stamp. They even can add gifts to your card such as brownies, cookies, chocolates, gift cards and book! There are over 10,000 cards to choose from and you can even create your own cards. If you have any picture you would like to send someone, just load it on the system, type a message on the front, and they will send it for you. You can send just one card or thousands with the click of the mouse. With the internet available to anyone it is easy to find a company to meet your Real Estate Marketing needs.

Eric R. Anderson shares an amazing Real Estate Marketing tool that allows you to stay in front of your customers on a personal level through the ease of sending cards with your handwriting and signatures. They also can attached gifts such as brownies, cookies, or even add gift cards! If you would like to send a free card to test drive the system visit Easy Real Estate Marketing and go to the Free Trial for one of their representatives and they will walk you through sending a Free Card!

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Real Estate Marketing With Social Networking

Having a well rounded online real estate marketing strategy means taking the time to incorporate your social networking efforts with your overall plan. This doesn't mean that you will market your real estate business the same way on your social networks as you do on your blog and SEO as there are different techniques that you will need to implement to achieve success.

With social networks one of the most essential methods is to understand that you need to provide value before your network will be able to help you. Providing value to your network doesn't take massive amounts of effort, it just takes a focus on the needs of those you are connected with.

Here are three methods to focus on that will help you to provide value and to turn your social networking efforts into a powerful real estate marketing machine.

1. Organize your groups - Organize those that are in your network into related groups. These could include groups like local real estate professionals, friends, affiliates, and even referral agents. The more organized you keep your groups the easier it is to effectively communicate with them by providing them the information they need. When you provide the information they crave they will identify you as the key source of information and want to give back.


2. Status Updates - Status updates are one of the easiest ways to provide value and get the conversation going with those in your network. Whether you update your status through networks like Twitter, Facebook, or another application it is essential to focus your updates on what your network needs. This could mean sharing links of new websites you have found, commenting on the inventory in your area, or just sharing something interesting you did over the weekend. A balance of updates will keep the conversation and allow those in your network to show interest in the topics that they connect with the most.


3. Reach Out - Taking a marketing approach to your social networking means more than just sending out updates. Social networking allows you to easily connect and determine what the needs are of those in your network. Take time to reach out to those in your network through commenting and direct e-mails to determine what their true needs are. Their needs may not be something you can solve, but take the time to listen, and maybe even connect them with someone in your network who can solve the problem.

Real estate marketing within your social network means balancing your needs with those you are connected with. Having an overall focus on providing value will allow both strangers and those who you are connected with to help you with your real estate goals.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing efforts.

All aspects of real estate marketing online and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help agents undestand what is needed, apply the methods, and see results each and every month. He and his twin brother even developed a free ebook so real estate professionals can get started in the world of online marketing quickly.

Get the training and coaching you need Online Real Estate Success.

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Real Estate and Mortgage Marketing Strategy - Tweet Grid

How powerful would it be if as a Realtor or mortgage professional, you could tell when someone was thinking about purchasing a new home in your city? Or if another person is questioning something about the rate they got from the broker they are currently with? All of this type of information is invaluable to any mortgage professional or Realtor. These are hot hot hot leads, people that need your help right now! Well these same people are putting this information right out there on the internet for anyone to see; you just have to know where to look.

I will be the first to admit; at first I thought Twitter was stupid. In fact, I am still not 100% sold on it. I have found ways to make it work for me for my business, but why hundreds of thousands of regular people use it every day to announce to the world what they are doing at that particular moment in time really does not make sense to me. That being said, if people want to tell the world they need the service I provide and I know how to find them telling the world that, then that is a positive thing for my business. So without much further adieu; I introduce to you Tweet Grid.

There are multiple social search engines designed to search your various social networking sites that can in some form or another yield similar results as Tweet Grid. However, Tweet Grid does not function like a normal search engine, other than the fact that you don't need to setup any kind of an account to use it and it is free. It is (as the name suggests) a grid where you can type in multiple search phrases and the results are fed in to the grid in real time. In other words, you don't search for one thing, see your results, and then search for another thing (refreshing the page), see your results, and so on. With Tweet Grid you can have up to 9 searches happening simultaneously and in real time. So as someone tweets (I really hate saying that word, and hate typing it worse) the question "am I being taken by my broker?", you can be one of the very first people to see it. At the time I was writing this article I had various searches going and I have listed some of the highlights below.

At the time I was writing this article, there was:

1. someone thinking about buying another house as a rental - maybe they don't have a Realtor yet.


2. 3 people are house hunting in my home town of Atlanta - maybe they need financing.


3. 11 days before the scheduled closing someone is getting some bad vibes from their mortgage company - maybe they could use a second opinion, you may not win the business this time since it is so close to closing, but you could use this opportunity to earn their trust, then maybe add them to your marketing campaign and be there to earn their business next time.


4. someone who thinks they are being taken by their broker because they were quoted a .5 higher interest rate because of the county they live in - come in with an honest quote and educate this prospect and I bet the business is yours.

And all of these examples are just from right now as I type this article. I also have a blog post on this same subject on our website. Please click on the link to my website below and then click on "Blog". Once there do a search for Twitter and the article will come up. There you will also see a screen capture of this strategy in action. I may not be a big fan of the concept of Twitter; but as a business owner I know that if people want to talk about needing my services then I certainly need to listen.

David Orsini {Mortgage and Real Estate CRM - Closing Gifts}
Top of Mind Networks
http://www.topofmind.com

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Real Estate Broker Marketing Ideas

Real estate brokering is a popular business for people to try as a career. The key to building a successful business is to find the right market to attract clients. There are plenty of ways to bring in business, and this will review key ways to keep clientele.

The backbone of a successful real estate business is to provide customers with quality service to gain their confidence to do business with you. Home buyers will be very astute, and they will choose their real estate broker based on believing they are knowledgeable, experienced, and trustworthy. Having this characteristic will attract good business and keep them returning. This is also a referral business, and it is essential to have a good word of mouth.

You will be providing customers on obtaining homes, and they will rely on you to give them the best information. Finding a knowledgeable, experienced is what customers want for one of their most important purchases. The best asset is to know the real estate business well because accurate business can then take place. They will also rely on you to provide top quality.

Searching for new clients can be a grueling process, but it takes stamina to find people interested in a new home. They are there, and there are many ways to advertise. New methods to obtain business is to advertise on the internet. This reaches an extended amount of people. Cold calling is still done, and personal contacts is also another way to keep business thriving.

Good quality products are what consumers expect, and providing this will keep business stable. Selling quality homes is essential to keep a good base of customers. If they see what you sell is fair in quality, they will respect the type of business that is done. The location is important to people as well.

The next important aspect of the real estate business is decent home prices. Having reasonably priced homes will fit the majority of home buyers' budgets. However, selling a more expensive home can make up for selling one smaller home. To have a diverse clientele will improve business.

The marketing business of real estate brokering is the most important way to keep the business flowing. The intake of more new clientele ensures experience and the possibility of increased amounts of referrals. This can be a competitive business, and the more improvements that are made, the greater the returns to both the business and the home-buyers.

Discover the secrets most real estate agents will never know about getting 10-15 new buyers and sellers / month with web 2.0 real estate broker marketing. Go ahead and visit http://RealEstateCrusher.com now for more info.

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Real Estate Marketing on Craigslist

Real Estate is a growing business and everyone wants a piece of a profitable pie. The main thing about this business is getting in touch with people. Newspaper ads and other paper classified ads can really cost a lot. Also, there are so many other people out there doing the same thing, that customers are tired of seeing the same ads in the paper every day. Craigslist offers a fresher prospect to people who are in this business. If you are a real estate broker and ads in the paper are not helping you, Craigslist may be your answer.

Craigslist has a section called as "housing" under which people can post free ads. It doesn't matter if you want to rent out your apartment or if you are an agent for someone else. Due to Craigslist's no spam rules, you can come across people who will respond to your ads because they themselves trust Craigslist.

To get your business off the ground, first you have to register with Craigslist - which is a fairly straightforward and quick process. After that, you have the option to choose from nine categories under the "housing" section. If your client wants to sell his home you can post a few ads under "real estate for sale" in relevant areas. You don't have to restrict yourself to one area because people from other cities and states may be looking too. On the other hand, if your client wants to buy a house in a particular city, you can look up ads under the same category and contact people who fit the criteria explaining your role as a broker. Craigslist has some amazing opportunities for those who want to get into brokering for property big time.

Begin a profitable real estate business on Craigslist now!

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Real Estate Marketing Ideas to Generate More Calls and Business

Often real estate professionals avoid marketing because they don't know what direction to start with. Many decide to just do some sort of "branding" in the hopes of getting more business, only to be told that they must do more "branding" before they will get phone calls. A focus on real estate marketing means getting results from every ad, mailing piece, or website page that is placed. Marketing doesn't have to be difficult, as long as you have the right ideas to put into action.

Part of your real estate marketing strategy should be to put into action ideas that generate calls for business every month. This doesn't mean trying "gimmicks" it just means taking time to understand your market and meeting their needs with the right messages. Take into consideration the following marketing ideas to generate more calls and start closing more business.

1.      Place ads on transactional words- Instead of placing pay per click ads on generic words like "my area real estate" consider placing ads on transactional words. These keywords are often over looked and will result in leads who will act quickly. Adding transactional related keywords like "buy" and "purchase" will help you to focus on buyers who are ready to get out in the field and take action.

2.      Send a postcard around a popular listing - In any market there are listings that receive multiple offers. Whether it is your listing or not, send a postcard to the closest 200-300 homes in the area. Don't send a postcard that states that you are a "neighborhood" expert, rather send a postcard that focuses on saving people time and money.

3.      Place a new magazine ad - Magazine ads are often one of the quickest buyer systems that you can implement. Don't place the traditional magazine ad about yourself, rather, put a series of listings in your ad, with powerful copy that compel people to pick up the phone to get more information. When you put in listings that are of interest and use a simple 1-800 number tracking service you can get 100+ phone calls from just 1 ad! 100 phone calls can easily be turned into 6 or more transaction when you use the right scripts.

Real estate marketing doesn't have to be expensive; it just has to have the focus on generating leads. Too often ads are placed without the concern for what the return will be. With every marketing idea that you put into place take time to consider how many conversions you will need to have a minimum 7 times return on your investment.

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques.

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing. All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month. We invite you to discover more on real estate marketing at the real estate success program.

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Real Estate Niche Marketing - 6 Questions to Consider When Choosing Your Niche

Most real estate agents cast as broad a net as possible when trying to land clients. They market to anyone looking to buy or sell a home and waste a lot of marketing dollars in the process. It may seem counter-intuitive, but the secret to affordably attracting a steady stream of new clients is to narrow your focus and specialize in a real estate niche.

Specialization is the key to real estate success. People no longer want generalists. They want to work with a trusted adviser who has worked with people just like them and who understands their specific concerns, frustrations, obstacles and problems.

Marketing is primarily about psychology. While you might believe that no matter who you work with, the process for helping someone buy or sell real estate is similar, your clients think differently. For instance, a single first-time buyer will have completely different wants, needs, concerns and motivations than a couple buying a luxury home. The way you market to and address the concerns of each will be radically different.

That doesn't mean you can't have multiple niches. It simply means you need to have different marketing messages for each niche.

When choosing a niche, here are six questions to consider.

1. What strengths and expertise do you have? Is there a particular group of people you feel most comfortable working with? What is your background? Which groups of people would most value your knowledge and skills?



2. What are your prospects' demographics? Demographics include characteristics like age, income, marital status, gender, level of education and job position. Do any events like marriage, divorce, the birth of a child, or retirement trigger their decision to hire you? Demographics give you an idea of where your prospects are in life and what major life events might be influencing them.



3. What are their psychographics? Psychographics involve how your prospects view the world and what motivates them. They take into consideration your prospects' interests, attitudes, opinions, values and lifestyles. For instance, your prospects may be optimistic or pessimistic. They may be the "take control of your destiny" type or they might be more inclined to play the victim of their circumstances and environment.



4. Who are your competitors? How competitive is the niche you are considering? How many other agents advertise and take listings in the area? Are there one or two agents who dominate the market? It is extremely difficult to compete with more-established agents who have a larger marketing budget and have built their reputation as a real estate specialist in a particular niche.



5. How do you reach prospects? Can you reach your niche easily through mailing lists, publications, associations, websites or other media that targets this group?



6. What characteristics do your ideal clients have? Not every prospect makes a good client. You probably didn't get into real estate to work with people who don't value your services, constantly ask you to reduce your commission fee, are indecisive and never move forward, or are argumentative and drain your energy. Which types of clients do you wish you could work with all the time? What personality traits do they have?

Specializing in a real estate niche offers three key benefits. You can understand and address your prospects' key motivations, concerns, fears and problems in your marketing materials, thus making your marketing far more effective at generating qualified leads. You can reach a select group of people affordably because you know which media they are likely to view. And because you are perceived as a local real estate specialist, you can be choosier with the clients you work with - and even turn away prospects who might not be ideal for you.

Looking for more ways to market your real estate services? Download your free 43-page Real Estate Marketing Plan today. This hands-on workbook covers the 6 steps for creating your marketing strategy and includes a fill-in-the-blank marketing plan template you can use to craft your monthly marketing plan.

Krista Baker is founder of RealtyBizCoach.com, which provides marketing tips and advice for real estate agents. She is the author of the Lifelong Clients Workshop, which teaches real estate agents how to specialize in a real estate niche.

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Real Estate Email Marketing

For a real estate agent, it is extremely important to be aware of the maximum potential of online marketing. The internet provides you with ample opportunities to contact prospective home buyers, or for them to contact you. One of these methods is that of email marketing. It is a true fact, that the success of your business depends upon your ability to access the target market and understand the clientele's needs. Many home buyers begin the search for their ideal home with the aid of the internet. A study by the National Association of Realtors has proven that almost 71% belong to this category of home buyers.

Explore the possibilities of online marketing through the simplest form of e mail marketing. It helps you reach people easily. Provide them with things they need- such as a free electronic text on the process of buying real estate in turn for their name and email address.  

Once you have procured their desired details on your 'opt in' list- start by sending them relevant materials. With the help of auto responders you can set off a big real-estate promotional campaign. If they have signed up, send them a message thanking and welcoming them. Send them your contact details and encourage them to contact you when they need to. Offer brief and helpful answers to their queries concerning the fundamentals of real estate.

The next step involves sending them immediate updates when new listings related to real estate are registered. Once they see your name time and again in their inbox, they will be attuned and accustomed to your website. If you can provide a monthly newsletter service, that will be great. It must be informative and helpful for buyers who are interested in doing their bit of research before approaching a real estate agent.

This will help you earn a creditable reputation and these people will start visiting your website. Now, you must remember that the content of your website is far more important than its style quotient. Navigation should be made easy and hassle free- and try to keep the look minimalist instead of showy, as it may put off buyers.

Avoid using programs like flash which prolongs the time required to open the website. Upload as many photographs as possible as this will help the buyers to zero in on the desired property. Employing flash also means that the photos will take longer to appear which might frustrate the buyer instead of impressing him/her.

Use the merits of internet marketing instead of avoiding it. As the internet continues to expand its circle, more and more people are becoming interested in buying their desired property with the help of real estate agents who have been contacted online. With marketing tools like social networking sites, the business blog and email you will soon realize that this method is far more effective, less time consuming and extremely cheap as compared to traditional methods.

All it requires is a bit of patience. Once you have built your prospective clientele list, there's no stopping you!

If you are interested in much more information on how to market your real estate business online, visit http://www.ProfitSystemsForAgents.com

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Real Estate Marketing Slogans; A Brand Of One

Real Estate Marketing slogans arouses interest in your
audience and can be the vehicle that helps establish
your "name brand" and invigorate your real estate
career.

A good, well crafted slogan can propel your business
in quantum leaps, while a poorly considered one can
be as effective as none at all. Real estate
marketing slogans can work equally well online and
offline, but they must be good enough to appeal to
mass, targeted audiences.

Consequently, agents work hard and long for the right
words to coin the right phrases, for the perfect
slogans. After all, their slogans may be powerful or
aspiring enough to define their careers.

Realtor Alert! Real estate marketing slogans don't
have to be over intellectualized to create huge "brand
names." Catchy and clever works every time.

For example, Century 21, ERA, & Coldwell Banker are
national and/or regional real estate companies whose
corporate names serve as their "real estate marketing
slogans". Examples of some gigantic, non-real estate
companies are Xerox, IBM, Pepsi and Coke.

Successful Realtors know the importance of using real
estate marketing slogans to create "name brands", but
when conjuring up a slogan for yourself why not
something as simple as your name.

If Mike, Bill and Hillary can pull it off you can,
too. Of Course you know who I mean, which epitomizes
the power of a name.

Creating A Slogan!

Now, I can go to the yellow pages, write down a bunch
of real estate marketing slogans and throw a bunch of
them at you to jump start your creative juices, but
you can do that yourself.

A more constructive approach in creating your own
slogan is to make a list of 10 slogans that reflect
who you are, what niche real estate market you want to
be known for, and your interests and personality in
general.

Use the yellow Real Estate Agents section of your
local yellow pages to get ideas, then strive for
phrases that uniquely characterize you.

Imagine being the Madonna, or "leave the driving to
us" of the real estate industry.

Is it possible? Absolutely, but you'll have to create
a slogan first! Then you'll need to use and publicize
it every opportunity you get; in your ads, on your
business cards, letter head, website, vanity car tag,
etc.

Don't expect instant success right out of the gate.
It'll take a while, but you'll be amazed at how much
you can accomplish in a year or so. And if you have a
real estate marketing system that reaches a minimum of
10 prospects a day the numbers can quickly add up in
your favor.

10 contacts a day x 20 days a month = 200 contacts a
month

200 contacts a month x 12 months a year = 2,400
contacts a year

Without too much effort you can passively market your
slogan to a minimum of 2,400 prospects a year.

I wonder what impact having your marketing slogan on
your car would have?

No matter where you live, or what market you're in
you're missing out on massive amounts of free
marketing if you don't have a car tag of some kind
advertising the fact that you're a Realtor.

And what about advertising your slogan through the
penny, nickel and dime publications? Think cheap
advertising, high visibility, and lots of readers of
your slogan to drive business opportunities your way.

So, create your own unique, real estate marketing
slogan; then publicize it heavily; freely and/or
inexpensively, but heavily.

Can you see the impact that this might have on your
real estate marketing results? I can!

Lanard Perry is the author of "Farming Expired Listings." Learn how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.

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Real Estate Internet Marketing, Where to Begin?

The famous department store pioneer John Wanamaker once wondered where half of his
advertising dollars were being wasted. This is easy to understand because there
are many options available for real estate internet marketing such as search engine
marketing, email marketing, buying leads, newsletters, PPC advertising etc...

Real estate internet marketing can be as simple as having a web presence that will
bring you more clients and sales. It can also be a complicated marketing strategy
that is professionally managed.

The first thing you need to understand about real estate internet marketing is that
the biggest enemy that you will face is attrition. To be successful in real estate
marketing, you must be able to understand what attrition is and how best to cope with
it. It basically means that there will be a number of people that will not take action
that you want them to take.

Often, real estate marketing involves a mentality of building websites and hoping for
traffic coming to it. However, this won’t work since you must first learn how to drive
targeted traffic to your real estate website. This is the fundamental step required when
beginning real estate internet marketing.

If you wish to succeed with real estate internet marketing make sure that the code on
your website is clean and crisp. Use keywords that target the right audience and optimize
your website content accordingly. If you have a blog, use a long-tail SEO strategy when
thinking about topics for your blog.

You should have a plan of action that is like a road map to success. It needs consistency
rather than peaks and valleys.

Do you want to learn more about how I do it? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We've Used To Stay In Google's Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)

Download it free here: Search Engine Marketing Success

Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Internet Marketing Consultant & SEO Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

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