Real Estate and Mortgage Marketing Strategy - Tweet Grid

How powerful would it be if as a Realtor or mortgage professional, you could tell when someone was thinking about purchasing a new home in your city? Or if another person is questioning something about the rate they got from the broker they are currently with? All of this type of information is invaluable to any mortgage professional or Realtor. These are hot hot hot leads, people that need your help right now! Well these same people are putting this information right out there on the internet for anyone to see; you just have to know where to look.

I will be the first to admit; at first I thought Twitter was stupid. In fact, I am still not 100% sold on it. I have found ways to make it work for me for my business, but why hundreds of thousands of regular people use it every day to announce to the world what they are doing at that particular moment in time really does not make sense to me. That being said, if people want to tell the world they need the service I provide and I know how to find them telling the world that, then that is a positive thing for my business. So without much further adieu; I introduce to you Tweet Grid.

There are multiple social search engines designed to search your various social networking sites that can in some form or another yield similar results as Tweet Grid. However, Tweet Grid does not function like a normal search engine, other than the fact that you don't need to setup any kind of an account to use it and it is free. It is (as the name suggests) a grid where you can type in multiple search phrases and the results are fed in to the grid in real time. In other words, you don't search for one thing, see your results, and then search for another thing (refreshing the page), see your results, and so on. With Tweet Grid you can have up to 9 searches happening simultaneously and in real time. So as someone tweets (I really hate saying that word, and hate typing it worse) the question "am I being taken by my broker?", you can be one of the very first people to see it. At the time I was writing this article I had various searches going and I have listed some of the highlights below.

At the time I was writing this article, there was:

1. someone thinking about buying another house as a rental - maybe they don't have a Realtor yet.


2. 3 people are house hunting in my home town of Atlanta - maybe they need financing.


3. 11 days before the scheduled closing someone is getting some bad vibes from their mortgage company - maybe they could use a second opinion, you may not win the business this time since it is so close to closing, but you could use this opportunity to earn their trust, then maybe add them to your marketing campaign and be there to earn their business next time.


4. someone who thinks they are being taken by their broker because they were quoted a .5 higher interest rate because of the county they live in - come in with an honest quote and educate this prospect and I bet the business is yours.

And all of these examples are just from right now as I type this article. I also have a blog post on this same subject on our website. Please click on the link to my website below and then click on "Blog". Once there do a search for Twitter and the article will come up. There you will also see a screen capture of this strategy in action. I may not be a big fan of the concept of Twitter; but as a business owner I know that if people want to talk about needing my services then I certainly need to listen.

David Orsini {Mortgage and Real Estate CRM - Closing Gifts}
Top of Mind Networks
http://www.topofmind.com

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The Number One Biggest Mistake is Not Having a Clear Property Investment Strategy

Whenever I get asked by anyone how to invest in property, I respond with a series of questions:

• What are your financial aims? In other words what are you after? Are you seeking an income, capital or both?

There is a big difference between wanting to retire in 2 years so you can live off your investment income and wanting to help your children with tuition expenses in 12 years.

• Will you need to borrow money and how much risk are you willing to take?

• Will you consider investing overseas, and if so, where will you invest - Europe, the Far East or the Middle East.

• What level of risk are you willing to take?

• What happens if you need your money back quickly?

Remember, liquidity is a major problem in property investment. If you invest in the stocks and share market, you can pick up the phone and sell in minutes. That's liquity. Just try doing that with property and you'll see that it's a completely different story.

• What about your tax liability and what would happen if it all went wrong?

• Do you want to invest in commercial or residential? Do you even know the difference?

These are the type of questions you should be asking yourself before you dive in and invest in property. It's very helpful to write down your reasons for wanting to invest in property. You can always revise your list if you change your mind about your investment motives. But I guarantee you won't be sorry for spending a little time up front making the list. On the other hand, if you're unable to come up with any motivating factors for investing, you're also setting yourself up for failure.

This may seem like a lot of work, but it's a crucial part of the process if you want to succeed. Remember: buying property BEGINS with a well thought out plan for your exit strategy!

You should also be aware of the intense marketing hype of many online estate agent sites; they often prey on gullible, uninformed individuals. Be careful not to fall for the hype regarding the off plan deals marketed in nearly every country. Media such as glossy overseas magazines that advertise second homes for sale as investments are often very misleading.

Another word of caution - don't be fooled or conned by the promises of "get rich quick" property schemes. Property is a long-term investment. It's easy to lose sight of this as you hear any number of different, new and possibly more exciting property investment strategies that appear to be making money NOW. Years ago you could purchase reasonably-priced property, rent it out and make good money in a relatively short period of time. However, times have changed and this is no longer the case.

Not all real estate agents will be upfront about this fact. Like many others, you may mistakenly assume that your real estate agent is determined to help you obtain the best possible return for your money. Unfortunately, this is often not the case. The main goal of real estate agents is to sell property - period. Do you think it is in their best interest to convince you to make long-term property investments? Definitely not!

Media resources can also hamper your property investment opportunities by writing bad or good reports about property investments that simply aren't true. Property-related journalists are being paid to write, not to conduct research about the real estate market or lucrative investment opportunities.

Advertising is big business and journalists may be paid to write a scathing or glowing report about various overseas or local investments that is completely false. Hence, it's best to ignore the majority of what you read in the magazines and conduct some solid market research on your own. After all, it's your money so you want to invest it wisely!

Fortunately, there are some reliable resources available to help you learn about current trends in the property market. Start by consulting one of the following websites before you invest in any of your hard-earned cash:

Collierscre - One of the leading worldwide real estate consultancies

Knight Frank - Residential and commerical property professionals

The Royal Institution of Chartered Surveyors - Leading source of information relating to construction, the environment, property and land

Estates Gazette - Magazine offering detailed information about commercial property trends

Also be sure to talk to local real estate agents as well as some reliable rental management companies. They can discuss some of the more successful local invesment property strategies. Don't forget about members of your local business community and shop owners in your community. They can prove to be invaluable sources of information when it comes to local property invesmtent.

If you establish clear investment targets, you can focus only on the relevant types of property. I don't recommend choosing more than two property types if you're an inexperienced property investor. Given the vast amount of possible investment properties, this small step can save you a lot of wasted hours.

You should also limit the cities you're considering to one or two. You can then determine the best and worst investment areas of a specific city by analyzing various factors such as crime and employment statistics.

The bottom line is don't rely on only the latest investment fads to determine where to invest your money. This can prove to be a very costly mistake, especially if you are new to property investment. Spend some time determining your motivating factors for investing, ask yourself several important questions and narrow your target area to one or two cities. These steps will greatly improve your chance of success. With a little planning and advice, you can develop a clear investment strategy and avoid the most common property investment mistake.

Surrinder Ahitan offers free property investment advice and tips on how to invest in residential and commercial property for maximum returns. Visit http://www.best-investment-property-tips.com where he reveals more valuable insider tips and property secrets.

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