Real Estate and Mortgage Marketing Strategy - Tweet Grid

How powerful would it be if as a Realtor or mortgage professional, you could tell when someone was thinking about purchasing a new home in your city? Or if another person is questioning something about the rate they got from the broker they are currently with? All of this type of information is invaluable to any mortgage professional or Realtor. These are hot hot hot leads, people that need your help right now! Well these same people are putting this information right out there on the internet for anyone to see; you just have to know where to look.

I will be the first to admit; at first I thought Twitter was stupid. In fact, I am still not 100% sold on it. I have found ways to make it work for me for my business, but why hundreds of thousands of regular people use it every day to announce to the world what they are doing at that particular moment in time really does not make sense to me. That being said, if people want to tell the world they need the service I provide and I know how to find them telling the world that, then that is a positive thing for my business. So without much further adieu; I introduce to you Tweet Grid.

There are multiple social search engines designed to search your various social networking sites that can in some form or another yield similar results as Tweet Grid. However, Tweet Grid does not function like a normal search engine, other than the fact that you don't need to setup any kind of an account to use it and it is free. It is (as the name suggests) a grid where you can type in multiple search phrases and the results are fed in to the grid in real time. In other words, you don't search for one thing, see your results, and then search for another thing (refreshing the page), see your results, and so on. With Tweet Grid you can have up to 9 searches happening simultaneously and in real time. So as someone tweets (I really hate saying that word, and hate typing it worse) the question "am I being taken by my broker?", you can be one of the very first people to see it. At the time I was writing this article I had various searches going and I have listed some of the highlights below.

At the time I was writing this article, there was:

1. someone thinking about buying another house as a rental - maybe they don't have a Realtor yet.


2. 3 people are house hunting in my home town of Atlanta - maybe they need financing.


3. 11 days before the scheduled closing someone is getting some bad vibes from their mortgage company - maybe they could use a second opinion, you may not win the business this time since it is so close to closing, but you could use this opportunity to earn their trust, then maybe add them to your marketing campaign and be there to earn their business next time.


4. someone who thinks they are being taken by their broker because they were quoted a .5 higher interest rate because of the county they live in - come in with an honest quote and educate this prospect and I bet the business is yours.

And all of these examples are just from right now as I type this article. I also have a blog post on this same subject on our website. Please click on the link to my website below and then click on "Blog". Once there do a search for Twitter and the article will come up. There you will also see a screen capture of this strategy in action. I may not be a big fan of the concept of Twitter; but as a business owner I know that if people want to talk about needing my services then I certainly need to listen.

David Orsini {Mortgage and Real Estate CRM - Closing Gifts}
Top of Mind Networks
http://www.topofmind.com

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Real Estate Agents And Unconventional Ways To Approach Them Without Donuts Or Gimmicks

With the rise of interest rates and the drying-up of the refinance market, it makes sense to transition your business to the purchase money market. After all, home purchase loans will become the bulk of your broker transactions and it is only prudent to be prepared to capture these leads.

Of course, you will always have the occasional debt consolidation, or divorce cash-out refinance, even some b-paper subprime loans. But, the majority of your coming business will be in the purchase market and you must make efforts to get out there or you will not survive. The days of the ringing phone and order taking are over.

One of the questions I get asked over and over again, is how to best approach realtor offices. Aren't they the ones with purchase loans? They hold the key, right? Yes, they do. But, why should they just "give" you loans? What's in it for them?

How many times have you called a realtor and they've said the following:

"We're already working with someone."

"We don't give our business away."

"We don't know you."

"Why should we work with you?"

"We don't want your free donuts!"

They're saying this because they've already been raked over the coals by about 200 other loan officers. They're sick of empty promises and loans that don't close. They're afraid to lose their commission. They don't want to take the risk of dealing with you. And...yes, it's true...your donuts weren't very good. ;-)

If you want to attract realtors, you've got to catch them when they are least expecting it. You can't do this with blind cold-calling. They're sales people too, and their guard is up the instant you call. They've got other calls, and they don't want to deal with you. To them, you're a nobody.

Don't despair. Here are some of the best unconventional ways I've found to approach real estate agents and the difference in their attitude is amazing!

* Business networking groups such as BNI (Business Networking International) and Leads Club. These are groups that allow only one person from each profession. So there is one lawyer, one appraiser, one realtor, one loan officer, etc. And they all trade business with each other. The groups are set up this way to encourage member participation. But, finding an active BNI group that has an L.O. position open is rare. People rarely give this spot up, and for good reason. It means they are getting leads and it works! It is worth your effort to call all the local chapters and put your name on the list. If the person leaves they have to replace them. Or if enough people show interest, they will start-up a new group. And you want to be the first to take advantage of it.

* You can always try starting your own weekly networking group and approach referral partners with the incentive of generating referrals through the group. This is a harder thing to do than joining a structured environment like BNI, but may be worth considering if there is no other choice. You have to pitch this the right way, and get all the other professions set-up first before you approach the real estate agent. This way, you've got something to offer.

* One technique I found that always worked was to give the realtor potential leads. As many of you know, I stopped buying Internet leads a long time ago and started generating my own leads through my lead site at http://www.findthelowestrate.com When I call a realtor and I tell them I am looking for a business partner to work with that I can refer business to, their ears immediately perk-up. Now, you are not just another loan officer with your hand-out, but a long-term partner with a proven lead generation system. Forget the donuts. Bring leads instead. They taste better too.

* Give free seminars. Realtors are always looking for ways to educate their buyers. If you have the skills to present the mortgage industry in a nutshell, you can offer to host a free workshop for buyers. The key to getting this to work is to host it at the realtor's office, so it looks like it's from them and they can take credit for it. Your goal shouldn't be to generate loans this first time, but rather to "prove" yourself and show some goodwill. There are always new realtors coming into the office, so you want to make yourself known. Eventually, there will be someone who isn't working with anyone at the moment, or someone who is ready to change loan officers. You want to be this person!

* Show up at open houses. Open houses are always fun. See if they have already have a L.O. on site. If not, this is your perfect chance to introduce yourself. Ask how many people they got today and how many were pre-qualified. I always used to carry an extra table, chair, laptop, sign and rate sheets in my car to be ready to set-up shop in a moments notice. It cost them nothing and may lead to a qualified buyer. Yes, it's ballsy, but worth a shot!

* I once knew a mortgage company that used to give away free advertising to realtors. They helped promote the properties the realtor was selling, by hosting the home flyers in their lobby. While potential borrowers were waiting, they had something to look through. It was a big selling point to attract real estate agents. You could also do cross mailings, lawn sign exchanges, newspaper co-ops, etc. Again, you are working long-term with realtors, not just asking for free loans.

These are just some of the best ideas I've used to help generate more purchase loans. I hope they help you get out there and connect. Realtors are a tricky bunch, but once you are in their good favor, they can be a steady stream of new business. Don't give-up. Use my techniques and may your next loan be a closer.

Rob Lawrence is ranked one of top national trainers in the mortgage industry. He is the currently the CEO of Battlecall.com, coaching, tools and resources to turn mortgage professionals into mortgage warriors. Visit http://www.battlecall.com for his free "Sink Or Swim" weekly newsletter, mortgage training, marketing advice and more! Jumpstart your career in the mortgage business, starting today.

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Real Estate Broker Marketing Ideas

Real estate brokering is a popular business for people to try as a career. The key to building a successful business is to find the right market to attract clients. There are plenty of ways to bring in business, and this will review key ways to keep clientele.

The backbone of a successful real estate business is to provide customers with quality service to gain their confidence to do business with you. Home buyers will be very astute, and they will choose their real estate broker based on believing they are knowledgeable, experienced, and trustworthy. Having this characteristic will attract good business and keep them returning. This is also a referral business, and it is essential to have a good word of mouth.

You will be providing customers on obtaining homes, and they will rely on you to give them the best information. Finding a knowledgeable, experienced is what customers want for one of their most important purchases. The best asset is to know the real estate business well because accurate business can then take place. They will also rely on you to provide top quality.

Searching for new clients can be a grueling process, but it takes stamina to find people interested in a new home. They are there, and there are many ways to advertise. New methods to obtain business is to advertise on the internet. This reaches an extended amount of people. Cold calling is still done, and personal contacts is also another way to keep business thriving.

Good quality products are what consumers expect, and providing this will keep business stable. Selling quality homes is essential to keep a good base of customers. If they see what you sell is fair in quality, they will respect the type of business that is done. The location is important to people as well.

The next important aspect of the real estate business is decent home prices. Having reasonably priced homes will fit the majority of home buyers' budgets. However, selling a more expensive home can make up for selling one smaller home. To have a diverse clientele will improve business.

The marketing business of real estate brokering is the most important way to keep the business flowing. The intake of more new clientele ensures experience and the possibility of increased amounts of referrals. This can be a competitive business, and the more improvements that are made, the greater the returns to both the business and the home-buyers.

Discover the secrets most real estate agents will never know about getting 10-15 new buyers and sellers / month with web 2.0 real estate broker marketing. Go ahead and visit http://RealEstateCrusher.com now for more info.

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Real Estate Bird Dogging-A Great Way To Build Investing Confidence

One of the problems faced by many newbies (new investors) in the real estate business is lack of confidence. Confidence cannot be built without doing the activity that you are trying to build confidence in. This presents a problem with most people because real estate is not something that you can just practice, you cannot practice buying a house, or practice selling it. You could pretend to buy houses I guess, or pretend to sell houses, but pretending is for kids. This is where real estate bird-dogging comes into play. It gives you a reason to practice, you get paid. Now if money won't make you practice then nothing will.

Instead of not getting paid for all those hours spent learning the market, you could be making thousands. I cannot think of a better way to learn real estate than getting out and looking for good deals, then finding good deals and showing them to buyers, who pay you for your services. Then after the buyers close you can follow the progress of the home and see if you made a good decision or not. The best part is that during your practice, even if you made a not so great decision you still get paid, and you do not lose a penny.

I started out my investment career as a Realtor. I built my confidence through selling investment properties to other people and watching them make money. After selling 9 homes to other investors and seeing them profit tremendously, I knew it was time for me to start making myself some money.

Eric Medemar is a realtor and real estate investor with 30+properties. He specializes in wholesaling, assigning, and flipping real estate. In 2007 He has already made close to $100,000 flipping properties. His goal is to help at least 170 people skyrocket their investment careers in 2007. http://www.BirdDogBiz.com http://www.TheMillionairesBlog.com

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Real Estate News - Mixed Economic News Bodes Well For Real Estate Market

Some "mixed" news was announced by the National Associations for Realtors today. But I think the news is FAR more positive than negative.

First, the "bad" news: In February, median home prices took a sharp dip of 8.2% nationally. Clearly, the carnage in the real estate market continued last month with a vengeance, as that drop is the sharpest in history.

But the silver lining is this: Buyers are returning to the market. Existing home sales increased 2.9% in February. That's the first time in six months that there's been any positive movement in existing home sales. This suggests to me that the prices are becoming too good for buyers to overlook. And that's a very positive thing for the U.S. (and world) economy.

You may recall from my previous articles that I have a gut-level optimism that things are going to get better in our economy pretty soon. I think this report is a good indication of that.

In any market scenario, an increase in buying that intersects with a drastic price decline can be explained in one (or both) of two ways: (1) The market decline has begun to slow and will soon be at a bottom or (2) The market has hit bottom and already beginning a rebound.

I suspect the second alternative. I don't expect we'll see a screaming real estate market like we did earlier this decade, but I do expect the market will begin a new uptrend of rational growth. Again, this is mostly my gut-feeling conjecture, but it's what I believe. And it's the assumption upon which my money is being invested.

Bryan Ellis is a real estate investment strategist in Atlanta, Georgia. Take a look at Bryan Ellis' Blog for a very unique look at the economics of the current real estate market.

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Real Estate Investing Strategies - New Regulations May Slash Your Profits

New regulations about to go into effect may dramatically change the way you conduct your real estate investing business. When these new regulations, called "The Uniform Closing Instructions" (UCI) are introduced, they may very well limit your ability to make profits in real estate investing.

What are Closing Instructions?
Closing instructions are the instructions for the Title company on all the complex, nit picking requirements the lender requires BEFORE they will release the money.

The current closing instructionsthat lenders use vary wildly from state to state, and even county to county, as do settlement agent practices. This results in increased costs across every aspect of the closing process, costs which are then passed along to consumers, both in money and time.

The non-standardization of the closing instructions is basically the central reason some lenders permit certain types of transactions and others don't. Basically, closing procedures and documents are different from one place to the other.

This is all about to be changed. The UCI will require the closing instructions to be standardized throughout the country.

So just how will the new closing instructions affect you, the real estate investor?

1. The title companies that once were your friend and may have been willing to "look the other way" if your deal did not meet all the instructions perfectly, will soon have a fiduciary responsibility to abide by the rules outlined in the UCI.
   
   
2. There will be no more buy-low-today, sell-high-tomorrow double-closings assuming the buyer needs/wants traditional mortgage financing. Pre-foreclosures, simultaneous sales, wholesale flips, pass-throughs, etc., will all be restricted.
   
   
3. If the buyer is using cash, then the rules are still open BUT the title must be seasoned for a minimum of 12-24 months before the house can be traditionally financed by a mortgage company for the retail amount. E.g., mortgage companies will no longer loan $100K on a home worth $110K that was just short sold for $45K.
   
   
4. No more getting a buyer financed with traditional funding, selling to them for a medium to large profit, without title seasoning for a minimum of 12-24 months.

What does all this mean to you? The new creative investors will be cash buyers that can buy and hold a property for 12-24 months regardless of the cash flow. This could spell trouble for most investors who do not have large amounts of cash lying around to buy and hold properties (and who have the luxury of waiting a year or two to make a profit.)

Jack Sternberg is a nationally recognized expert on real estate investment who's been in the business for more than 30 years. His deals have totaled over $750 million.

Get the full FREE 48-page report, "The Uniform Closing Instructions Exposed: Critical Factors You Need to Know In A Dramatically Changing Real Estate Investing Environment" at http://www.uniformclosinginstructions.com

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Real Estate Investing - Building a Business vs. Starting a Business

What is one of the best ways to approach taking control of your life? Many feel it is having your own business. To be clear, I am not advocating quitting your job tomorrow to start a new business as this would not be wise. You most likely would not be able to replace your current income right away. What I am suggesting however is "building" a Real Estate Investing business in your spare time, which is different than "starting" a business.

You see, starting a Real Estate Investing business implies that you will finish it or simply give up. When you build a Real Estate Investing business you are doing it the right way, at a pace you are comfortable with. Building conjures images of growth, and that is what you want. Right? So how do you build a Real Estate Investing business?

First you need to choose a Real Estate Investing vehicle or strategy that you can work in your spare time, without jeopardizing your current job. Ideally you would be able to begin building your Real Estate Investing business with very little money. You would not cause financial hardship to your family.

You would be able to use resources that you already have. You must have a product that is desirable and that you can build upon. The Real Estate Investing business has to have the ability to begin earning money quickly. There must be enough growth potential to eventually allow you to quit your job and regain control of your life.

I know this may sound like a pretty tall order, but remember we are talking about your financial future. Would you want anything less? You will have to steadily work towards your goals (you must set goals), and it requires a different way of thinking.

Change is not easy, but it is necessary. Are you currently living the life you have always dreamed of? If not, you need to change something. Remember, regardless of the economy, a Real Estate Investing Business is a perfect product people simply because people will always need a place to live.

About the Author:

Chris Parks is a Real Estate Investor who has been involved in Real Estate in one capacity or another since the mid 1980s. As a member of a small group of Real Estate Investors and Entrepreneurs, and always having the knack for explaining Real Estate Basics in an easy to understand manner, Chris created Real Estate Investing for Newbies http://www.REIforNewbies.com in order to teach and assist new Real Estate Investors in a step-by-step, easy-to-understand manner.

(c) Copyright - http://www.REIforNewbies.com All Rights Reserved Worldwide.

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